picnic tote
overview: poloppo’s design-your-own product line needs a fresh tote concept that focuses on both kids’ art and family outings
challenge: to design a picnic tote bearing kids’ artwork that can be used in a variety of ways
solution: developed a multi-use, spill-proof tote that works effortlessly for transitioning from grocery store to car, then expanding on the ground to serve as a soft picnic table surface
studio: poloppo, inc.
contributions: concept, rapid visualization, materials selection, testing
related links: poloppo’s branding, poloppo’s user interface design, poloppo’s product design – hopper game,
poloppo’s environment design
ergonomic vessels
overview: a line of high-end porcelain dishware designed to solve everyday serving challenges
challenge: impose hyper functionality into form design
solution: used ergonomics to solve everyday serving challenges
studio: project 368 & d/t vietnam
contributions: concept development, hand sketching, rapid visualization, renderings, fabrication, sourcing for manufacturing
product designstoreroom pop-up department store
overview: flyer announcing unique brands and map for rogue retail concept storeroom
challenge: to design a flyer that is visually accessible while also conveying a sense of the pop-up shop’s environment: industrial, raw, and unrefined
solution: designed a flyer using cardboard background with simple, vivid line and text
studio: citizen: citizen
contributions: collaboration, art direction, print design, production
related link: storeroom’s environment design
press: id magazine, thrillist
graphic designhaha! design
overview: coming
challenge: coming
solution: coming
studio: haha! design
contributions: concept development, art direction, print design, production
related links: haha! design’s branding, haha! design’s user interface design
graphic designdisney asia
overview: disney sees opportunity in an emerging market and comes to d/t vietnam to help it take shape
challenge: design a vibrant cost-effective retail environment maintaining brand continuity
solution: introduced disney’s retail experience with a bang!
studio: d/t vietnam
contributions: collaborative ideation, rapid visualization, fabrication, client presentation
environment designthe pheromone party
overview: “pheromone party” needs an identity for screen printing onto generic white t shirts
challenge: to design an identity that’s both iconic and relevant to the party’s concept
solution: used a pheromone’s molecular structure as part of a pseudo-scientific brand identity for the party
client: michelle morby
contributions: identity, art direction
brandinginfluence of culture on visual perception
What Do You See?
What is above the woman’s head? When scientists showed a similar sketch to people from East Africa, nearly all the participants in the experiment said she was balancing a box or metal can on her head. In a culture containing few angular visual cues, the family is seen sitting under a tree. Westerners, on the other hand, are accustomed to the corners and boxlike shapes of architecture. They are more likely to place the family indoors and to interpret the rectangle above the woman’s head as a window through which shrubbery can be seen.
The influence of culture and environment can have an effect on our visual perception. This theory was first explored by Robert Laws, a Scottish missionary working in Malawi, Africa, during the late 1800’s. What you see in the above picture will largely depend on where you live in the world. read on —
blog
alodia by todd bracher for cappellini
functional simplicity in architectural form, the alodia by todd bracher for cappellini read on —
