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  • April 2010
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    marfa texas student poetry, chinati foundation, and ballroom marfa . . .

    marfa texas i.s.d., chinati foundation, ballroom marfa, and marfa book company align with friends of the marfa public library to produce a rare collection of poems by students influenced by the works of the late Robinson Jeffers read on —

    blog

    fight the censor. fight the man. m.i.a. takes a stand for the Ginger minority.

    m.i.a.’s born free view –

    blog

    need in san francisco’s cycling culture

    cycling with class from rapha —

    blog

    kissing booth

    overview: “kissing booth” pays homage to rock band kiss on valentines day 2010

    challenge: to provide a “cure” for being single by creating a pop-up space where the public gets “kissed” with makeup in the style of the band kiss

    solution: converted a refrigerator box into a kissing booth, designed posters based on iconic face paint of original band members, gave away vintage tee shirts that had been screen printed by hand and that read “i got kissed”

    project: robert girvin & michelle morby

    contributions: concept collaboration, post production, print design, production, screen printing, pop-up assembly, kiss make-up

    press: sfist.com

    graphic design

    hopper game

    overview: poloppo’s design-your-own product line gets a new game

    challenge: to create a fresh, fun flexible, product

    solution: channeled children’s curious nature to drive the design of hopper, a game that is as expansive as the player’s imagination

    studio: poloppo, inc.

    contributions: concept, gaming logic, art direction, graphic design, material selection, production

    related links: poloppo’s branding, poloppo’s user interface design, poloppo’s product design – picnic tote,
    poloppo’s environment design

    product design

    storeroom pop-up department store

    overview: citizen: citizen creates a temporary pop-up department store for the holidays

    challenge: identify and attract unique products; design and build a temporary space that showcases the collection, and brand the store as an exciting alternative to the mundane retail experience

    solution: attracted unique brands such as areaware, jimmyjane, chronicle books, staach, and walteria living just to name a few; fabricated rogue retail space and created an original environment for holiday shoppers while turning a profit in a crippled economy

    studio: citizen: citizen

    contributions: collaboration, environment concept development, fabrication, merchandising

    related link: storeroom’s graphic design

    press: id magazine, thrillist

    environment design

    poloppo’s interactive art hub

    overview: fao schwarz asks what will poloppo’s retail face look like in its manhattan store

    challenge: design a space that exemplifies both brand and message‚ we apply your kids artwork to uniquely-designed products

    solution: built an environment merchandised with unique product design intended to show case kids’ art

    studio: poloppo, inc.

    contributions: ideation, hand sketching, rapid visualization, concept development, art direction, rapid visualization, interaction flow, interface design

    related links: poloppo’s branding, poloppo’s user interface design, poloppo’s product design – hopper game,
    poloppo’s product design – picnic tote

    environment design

    marfa cloth

    overview: a startup with a distinct view on menswear needs a distinct identity

    challenge: to capture the wild essence of the high chihuahuan desert of west texas and transform it into a brand

    solution: took panoramic photo that captures the vastness and muted colors of the desert to express marfa cloth’s identity

    studio: marfa cloth

    contributions: concept, ideation, identity, art direction

    related link: marfa cloth’s user interface design

    branding

    challenge: to align design strategy with business strategy and keep customer’s experience cohesive and meaningful.

    solution: we’ll derive this alignment together through concept, ideation, and careful market observation. differentiate.

    strategy

    happy easter with a kiss

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