igigi, inc.

overview: designed a complete fashion e-commerce site from the ground up

challenge: user interface must make plus-size fashions look desirable and competitive with bridge and ready-to-wear brands to attract a new clientele of young, urban, and educated shoppers while offering something new to the existing clientele

solution: designed new user interface based on thorough market analysis of competing fashion sites, developed shapestylist fit guide shopping tool, implemented an easy-to-use and easy-to-maintain shopping cart using an open source content management system

studio: igigi, inc.

contributions: information architecture, logic map, wireframe, prototyping, art direction, ideation, usability testing, production, debugging, troubleshooting, coding, seo, support, magento shopping cart content management system, typo3 content management system

related link: igigi’s site