marfa cloth

overview: marfa cloth e-commerce site complements consumer’s brand experience

challenge: interface must speak the language of the brand – open, minimal, utilitarian, functional, subtle, and hyper-refined

solution: created a site whose user interface forms a consistent gestalt with the brand and with graphic and product design

studio: marfa cloth

contributions: information architecture, logic map, site map, wireframe, prototyping, art direction, production, usability testing, seo

related links: marfa cloth’s branding, marfa cloth’s site