marfa cloth

overview: a startup with a distinct view on menswear needs a distinct identity

challenge: to capture the wild essence of the high chihuahuan desert of west texas and transform it into a brand

solution: took panoramic photo that captures the vastness and muted colors of the desert to express marfa cloth’s identity

studio: marfa cloth

contributions: concept, ideation, identity, art direction

related link: marfa cloth’s user interface design