iPad Usability
informative link from Nielsen’s Alertbox, May 10, 2010: iPad Usability – First Findings From User Testing
blogseni felic grill
overview: a retailer of organic, free-range meat needs a distinct brand image
challenge: branding for a meat retailer must be amusing and lighthearted
solution: carved out a snappy and whimsical identity for this client to represent their high-quality product
client: seni felic grill
contributions: concept, ideation, identity, art direction, production
branding
challenge: to craft a design voice unique to each individual client’s needs while maintaining overall continuity of the big picture
solution: unify customer experience across a variety of design mediums – cross-pollinating design strategy with branding, user interface, graphic, product, and environment design – by applying an individual design voice cohesively across all facets of the brand
art direction