as a truly global brand, apple needed a simpler way to localize their marketing campaigns worldwide.

to accomplish this we took highly fragmented communications tools and rebuilt them into a unified framework via a browser-based intranet solution. this springboard interface allowed users (geos) to adapt their own web, in-store and billboard visuals while keeping on brand and in line with disclosure and security agreements. a huge effort that is still paying off today.

company: apple


 

see herman miller case study