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art direction, brand, environment design, graphic design, product design, strategy, user interface design
poloppo, kid’s at play
overview: fao schwartz asks what will poloppo’s retail face look like in its manhattan store
challenge: design a space that exemplifies both brand and message‚ we apply your kids artwork to uniquely-designed products
solution: build an environment where kids can take ownership of the space, where creativity is rewarded, then merchandise the space with unique product design intended to showcase their art
studio: poloppo inc.
contributions: environment concept, rapid visualization, environment design, art direction
art direction, environment design
poloppo, kids art at play
overview: a bright startup for the young at art in need of a cititcal design eye gets a brand makeover
challenge: push and evolve existing brand identity to pure refinement, create tagline
solution: make brand identity more iconic by better use of white space, lighten line weight, resize and saturate color of hand graphic, and add tagline
studio: poloppo inc.
contributions: brand revision, brand tagline, art direction
art direction, brand