poloppo, kids art at play

overview: a bright startup for the young at art in need of a cititcal design eye gets a brand makeover

challenge: push and evolve existing brand identity to pure refinement, create tagline

solution: make brand identity more iconic by better use of white space, lighten line weight, resize and saturate color of hand graphic, and add tagline

studio: poloppo inc.

contributions: brand revision, brand tagline, art direction