seni felic grill

overview: a retailer of organic, free-range meat needs a distinct brand image

challenge: branding for a meat retailer must be amusing and lighthearted

solution: carved out a snappy and whimsical identity for this client to represent their high-quality product

client: seni felic grill

contributions: concept, ideation, identity, art direction, production

marfa cloth

overview: a startup with a distinct view on menswear needs a distinct identity

challenge: to capture the wild essence of the high chihuahuan desert of west texas and transform it into a brand

solution: took panoramic photo that captures the vastness and muted colors of the desert to express marfa cloth’s identity

studio: marfa cloth

contributions: concept, ideation, identity, art direction

related link: marfa cloth’s user interface design

the pheromone party

overview: “pheromone party” needs an identity for screen printing onto generic white t shirts

challenge: to design an identity that’s both iconic and relevant to the party’s concept

solution: used a pheromone’s molecular structure as part of a pseudo-scientific brand identity for the party

client: michelle morby

contributions: identity, art direction

poloppo, kids art at play

overview: a bright startup for the young at art in need of a cititcal design eye gets a brand makeover

challenge: to push and evolve existing brand identity

solution: added refinement through careful use of white space, line weight, color saturation, and created a tagline

studio: poloppo, inc.

contributions: brand revision, brand tagline, art direction

related links: poloppo’s user interface design, poloppo’s product design – hopper game, poloppo’s product design – picnic tote, poloppo’s environment design