lost and worn
overview: site preserves and shares a love of vintage clothing and artifacts
challenge: site must be simple, spare, quick to go live, inspiring for garment designers, and easy to share through social media
solution: used monotype font to emphasize simplicity, focused on ease of use with minimal navigation, populated site with detailed photos, and enriched graphical experience through view-all option
studio: robert girvin
contributions: information architecture, wireframe, prototyping, art direction, graphic design, production, usability testing, seo
related link: lost and worn’s site
user interface designmarfa cloth
overview: marfa cloth e-commerce site complements consumer’s brand experience
challenge: interface must speak the language of the brand – open, minimal, utilitarian, functional, subtle, and hyper-refined
solution: created a site whose user interface forms a consistent gestalt with the brand and with graphic and product design
studio: marfa cloth
contributions: information architecture, logic map, site map, wireframe, prototyping, art direction, production, usability testing, seo
related links: marfa cloth’s branding, marfa cloth’s site
user interface designigigi, inc.
overview: designed a complete fashion e-commerce site from the ground up
challenge: user interface must make plus-size fashions look desirable and competitive with bridge and ready-to-wear brands to attract a new clientele of young, urban, and educated shoppers while offering something new to the existing clientele
solution: designed new user interface based on thorough market analysis of competing fashion sites, developed shapestylist fit guide shopping tool, implemented an easy-to-use and easy-to-maintain shopping cart using an open source content management system
studio: igigi, inc.
contributions: information architecture, logic map, wireframe, prototyping, art direction, ideation, usability testing, production, debugging, troubleshooting, coding, seo, support, magento shopping cart content management system, typo3 content management system
related link: igigi’s site
user interface designhaha! design
overview: design studio’s site is fun, reflects branding, and draws clients in
challenge: site must engage potential clients, have a sense of now with an innovative design strategy that also organizes and presents complex data
solution: bold use of colors, innovative interaction features
studio: haha! design
contributions: information architecture, design prototyping, art direction, usability testing, production, flash build, coding, debugging
related links: haha! design’s branding, haha! design’s graphic design, haha! design’s site
user interface design