Thales
In-flight gets personal with Platinum Sky.
Flying today is like time travel. In-flight entertainment feels generic and dated. So when French aerospace giant Thales wanted to change that, they turned to my team at Native Design.
Background
Native Design embarked on an extensive research endeavor, consulting experts and drawing from our own travel experiences to identify the shortcomings of existing in-flight entertainment systems. My team and I aimed to create an interface which would rival the personalization and convenience offered by smartphones. The question arose: What if the screen in your seat could be as personal as the phone in your pocket?
Integrations
Approach
As the project lead, I assumed a pivotal role in guiding the development of INFLYT 360. This involved conducting stakeholder workshops to align objectives, driving user experience exploration, overseeing design, and liaising with client teams. Throughout the intense six-month project, the team not only gained invaluable insights into the travel sector but also honed their expertise in design thinking with machine learning, to really bring the vision to life.
Start Screen Design
Personalized, destination-driven start screen design
Entertainment Screen Design
Personalized, destination-driven entertainment screen design (scrolled)
Shopping Screen Design
Personalized, destination-driven shopping screen design
Overall Concept Motion Design
Personalized, destination-driven in-flight concept overview
Solution
After weeks of meticulous planning and design, my team at Native Design unveiled INFLYT 360—a portal which harnesses the power of machine learning to learn and adapt to the unique habits, preferences, passions, and destinations of individual travelers. For prototyping purposes we our travelers were bound for Paris. This technology enables the delivery of tailored, personalized content during flight.
Passengers can now access recommendations such as the best sushi spots in Montmartre, hidden gems of street art locations, or even expertly paired wines for their in-flight meals. To enhance personalization further, passengers can integrate their own devices or sync their profiles from popular platforms like Netflix and Spotify.
Results
Originally envisioned as a concept, INFLYT 360 quickly garnered attention from Thales, who recognized its immense business potential. The project evolved into the creation of three fully functional prototypes, culminating in a flagship exhibit at a prominent aircraft design expo.
With its resounding success, INFLYT 360 is now poised to be implemented on a wider scale, soon to be featured on a small screen near you.
Conclusions
The collaboration between Thales and Native Design has yielded a groundbreaking solution which reinvents the in-flight entertainment experience. INFLYT 360 offers passengers a personalized and immersive journey. By tailoring content to individual preferences and seamlessly integrating with popular platforms, my team at Native Design has set a new standard in in-flight entertainment.
Contributions
Research
Concept Development
Product Vision Definition
Strategy Direction
Design Direction
Product Roadmap Definition
Project Management
Vision Workshops
Deck Development
Pitch Development
Product Development
Travel
Team Structure
Role: Strategy and UX Design Lead
Supportive Role:
Design Director
Visual Design Lead
Design Associate
Project Manager
Client Partner
Agency: Native Design