this innovative start-up sells motorsport helmets that are highly customizable. we developed the a digital brand experience around this very concept, using web gl to deliver photorealistic product configuration across all platforms. helmade is here to revolutionize helmet design.
digital product experience
born from motorsports and aiming to deliver best-in-class design and product customization, the site had to precisely represent the product as it moved the user through the design flow. all helmets are crafted as they are ordered, therefore the 3D models in the webshop had to be photorealistic.