discover

leveraging research, analytics and interviews i am able to isolate concerns, trends and new market opportunities. my aim is to understand the target audience holistically, thus enabling discovery about commonalities, needs, goals and mental models. this allows for keen insight, problem identification and validation of existing assumptions, informing the competitive landscape.

key questions:

  • who is our user?
  • what is the use case?
  • what is the business case?
  • what factors affect our user?
  • what technologies are currently in use?
  • what new opportunities arise?

competencies:

  • interviewing stakeholders and users
  • defining target audiences and modeling personas
  • comparative and competitive audits
  • developing scenarios and mapping journeys
  • content, usability and technology audits
  • utilizing behavioral analytics
  • insight capture


define

understanding the business challenge by way of stakeholder input, end-user feedback and technical dependencies i work with teams to identify deltas and define the brand’s path to meaningful disruption. aligning business goals with user expectations informs complexity and scope while outlining an actionable roadmap and driving the design process. 

key questions:

  • what is the client's vision?
  • how does our user view the system?
  • do business objective and user need align?
  • what is the right feature prioritization?
  • what technologies are useful and relevant?
  • how are new findings impacting our timeline?

competencies:

  • defining brand, ux, product and content strategy 
  • identifying use cases, scenarios and flows
  • aligning requirements
  • establishing design principles
  • creative brainstorming
  • outlining the project roadmap
  • exploring mood and tone


design

synthesizing business objectives, consumer feedback and behavioral analytics i craft the initial concepts. continued exploration informs an iterative approach to designing physical and digital products, and services. form thus follows function from information architecture to pixel-perfect design, with continued user engagement. the aim is to ensure brand and product success while leveraging an iterative and adaptive process.

key questions:

  • which design best aligns with user needs?
  • what features best supports user objective?
  • does the interface support the conceptual model?    
  • does the design reflect brand values?
  • are we delivering design on time?

competencies:

  • storyboarding
  • generating multiple design concepts
  • crafting information and wireframes
  • building interactive prototypes and physical models
  • developing test scripts and a / b testing
  • directing visual and motion design
  • adapting the design cross-platform
  • specifying visual design and interactive behavior
  • architecting presentation and pitch decks


develop

delivering clear and detailed design specification across emerging web and platform technologies i support development holistically. live prototypes and user feedback mature the design in real-time, further informing the development effort. via this approach the perfect unity between man, machine and mvp is achieved.

key questions:

  • what is the right feature prioritization?
  • what is the minimum viable product?
  • what is the right development methodology?
  • how might we best support development?
  • how might we deliver on technical excellence? 

competencies: 

  • supporting various development methodologies
  • defining epics, user stories, versions and sprints
  • prioritizing feature releases
  • pairing with programers
  • testing functionality and filing bug reports


deploy

launching a future-proof solution requires continuous learning from qualitative and quantitative data alike. using these metrics i inform the path ahead towards growth and meaningful change. continuous discovery and evaluation amplify the design and create a blueprint for scalability and success.

key questions:

  • does the realization of the design work in practical application?
  • does the design support our user in both digital and physical product experiences?
  • how do analytics and user feedback inform the next product iteration?
  • what new opportunities exist and do they evolve the brand?

competencies:

  • testing and quality assurance
  • utilizing analytics and user feedback
  • continuing product, service and feature refinement
 

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